Are there sure -fire ways to guarantee potential customers will always find your business when they’re doing a search online? Believe it or not, there are a couple simple and cost-effective tips to ensure your audience finds your business! Not only will you learn how to promote your business, you will also protect your brand name with Google AdWords.
How often have you attempted search engine marketing (SEM) and discovered the key words you desire to use are way too expensive for your marketing budget? Let’s take a moment to look at an affordable solution to your dilemma that you might not have thought of yet.
Steer clear of highly competitive keywords used by your industry. Those are the most costly to advertise with on platforms such as Google AdWords. For example, coffee shop industry keywords such as, “coffee espresso makers” can cost you an exorbitant amount of money every click. Don’t worry, there is a way to make sure your potential customers looking for your business will always find you for less than $100 per month!
By now, I’m sure you’re wondering what the secret is to this cost-effective keywords budget. The very first tip is to advertise by using your own business name. This will ensure that customers will find YOU on Google when they are looking for your business. You will show up at the top of the search result page when someone is looking for your business by using your own name with a Google AdWords campaign.
The idea of you being in control over the message customers see when searching for your business must be quite appealing! In addition to your business name, you can highlight special promotions in this approach. This allows for customizing your keywords search in a much more affordable way.
Make sure to be proactive and you’ll receive even more benefits with this advertising strategy. It’s likely that competitors in your industry will buy search ads for your business name. Therefore when potential customers search for your business, they may see your competitors’ ads instead of yours. It's vital to keep your ads relevant and updated at all times. This will help prevent your competitors advertising on your brand name.
There you have it; you now have a couple simple tips to optimize your keywords search on a realistic budget!
PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze" free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for our clients and usually charge $250 for).