The growing realm of online reviews may feel foreign and frustrating at times. Being proactive is key to your success in handling online reviews about
your business. We have fifteen tips to help you turn those reviews into tools to improve your search engine ranking and gain new customers. So, let’s
go back to the basics to build a solid foundation for the reputation of your business through this platform.
WHAT IS MY ONLINE REPUTATION? The bottom line is your company’s reputation depends on a collection of elements.
It includes: online reviews, stellar and trustworthy content, testimonials, social proof, and more.
Your online reputation has the potential to set you apart from your competition. Your customers submit business reviews throughout the Internet and on
your social media pages. They can have a powerful and positive impact with your marketing strategy.
WHAT ARE ONLINE REVIEWS ANYWAY? Simply put, online reviews are feedback from your customers on websites (i.e. Google) and social media platforms (i.e.
Facebook). The customer reviews are seen on your business profile and often are accompanied with a rating of some sort.
WHY DO ONLINE REVIEWS MATTER? There are a couple reasons why the reviews should matter to you. First of all, you
can use the feedback to make improvements with your business (ranging from quality of product to customer service). Secondly, the online reviews can
be leveraged for marketing. The old adage, “Word of mouth can make you or break you” holds true with online customer reviews. So make sure to leverage
the positive reviews to your advantage for marketing purposes!
WHAT ARE THE MOST INFLUENTIAL ONLINE REVIEW WEBSITES? The answer to this question really depends on what kind of business you own. The following sites
would be most beneficial for service-oriented businesses.
•Contractors: Kudzu, Home Advisor, and Angie’s List
•Medical: RateMDs and Healthgrades
•Travel and Hospitality: TripAdvisor
•Restaurants and Retail: Yelp
The following sites are important for almost any small business owner:
•Better Business Bureau
IT’S ALL ABOUT GOOGLE: Stop everything! Before you go on, make sure you’ve claimed your spot on Google My Business
profile. Once you’ve done that, customers are free to leave reviews for you. When a review has been submitted, you’ll be sent a notification. You can
respond to each review as they come in. The reviews and star ratings will show up on Google Maps and on search pages results.
YELP REVIEWS FOR SMALL BUSINESSES: Beware of frustration with Yelp! It’s important to play by Yelp’s rules (they have complicated algorithms to run their
site and filters in place for rule breakers). So, don’t purchase reviews and do not solicit reviews directly from your place of work. Yelp will frown
on this behavior.
WHAT ABOUT SEO? Reviews do increase clicks to your website and interaction with your business from search results.
This increased interaction will also have positive effects on your search engine optimization. It’s a win-win situation!
WHAT ABOUT FACEBOOK? Once your Facebook business page is categorized as a local business and lists a physical address,
reviews are automatically enabled for your page. It’s important to track all of your reviews on FB just as you would with any other site. If you choose
to disable reviews from your FB business page, you will lose the benefit of having positive customer reviews, which increases your search ranking.
We hope the information given in this first part of learning about online reviews is helpful for you as you continue to navigate the ins and outs of the
web and how to best leverage your business. Stay tuned for part two with even more tips to ensure the best use of online reviews for your business!
PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab
a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business
can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze"
free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for
our clients and usually charge $250 for).
Here's a link for you to leave Fyrefly Media a Google review: https://www.google.com/search?q=fyrefly+media+cda&rlz=1CDGOYI_enUS614US631&oq=fyrefly+media+cda&aqs=chrome..69i57.8431j0j4&hl=en-US&sourceid=chrome-mobile&ie=UTF-8#fpstate=lie&lrd=0x53488e5d27eca26d:0x58c93e5adb051b5,3,5