Media

20 Ways To Increase Your Facebook Likes - Part 1

20 Ways To Increase Your Facebook Likes - Part 1

Written by: Deb Martens - On: Tuesday, May 23, 2017

You may be asking yourself, “What’s with all the hype to increase Facebook likes on business pages?” In today’s social media world, it equates to building your email list. These are live people who can interact with your business 24/7. Therefore, this is a powerful tool for your business marketing.

 

Don’t worry if you’re just starting this venture. The following 20 tips are easily applied for old-timers and newcomers, alike!

 

  1. Facebook Ads: These are the easiest way to promote your “likes.” This guarantees pronounced visibility of your brand to a targeted audience. However, the ads pop-up in users’ feeds and they may not be looking for your product or service at the time (unlike Google Ads that are based on your search engine keywords). To be most successful with Facebook ads, I’ve found it important to use images with people. They are more appealing to the eye than a bright, big arrow and prove to have a higher conversion to click-through rate.
  2. Website “Like” Button: A simple way to increase FB likes is to add a like button on your website header. Make sure your button is easy to see. You can add a call to action that entices website visitors to click on your like button (i.e. Click here to view exclusive Facebook sales and special offers!) This is a maintenance free method to increase likes. You don’t have to change it and over time your likes will increase.
  3. Post Times Need To Be Optimized: There are a couple ways to increase your optimization for your post times. Do some research on your target audience and discover when they are most likely to be on Facebook. A good rule of thumb is to post around 9 a.m. and again from 1-4 p.m. Typically people will check their FB when they first get to work and again when they have a lull in their day. Weekends are also prime time to post.
  4. Complete Your “About Page”: Think about when you go to a business page, more than likely you like to learn as much as possible about the owner/creator if the business is new to you. Make sure all your I’s are dotted and your T’s are crossed. Make it easy for your visitors to learn about your business (location, hours of operation, contact information, and a short paragraph about your business (products/services).
  5. Facebook Live Is The Rage: Hosting a Q and A on Facebook Live is a fabulous way to increase your visibility. In real time, people can interact with you and engage with your business. Make sure to promote your live session on FB and other platforms. Your session will show the personality of your business. Provide the viewers with engaging content and they will be sure to like your page to receive notifications of your next FB Live events.
  6. “How To”s: Be certain to post “how to” videos. Show people how to use your products in new and creative ways. For example, if you sell organic food products, try posting a video of a creative recipe using your products. The more creative and applicable your videos are, the more likes you’ll get on your page.
  7. Ask For Your Email List To Like Your Page: Use your existing email list and send them an “update.” Include your call to action to like your Facebook page. Be certain to include that your special offers, exclusive events, and more will be posted through your FB page.
  8. Customer Reviews: Don’t be shy in asking your customers to review your company. Your FB profile is one of the first ways people learn about your business. The more reviews you have online, the more credibility that is established for your business. This will drive traffic to FB and thus resulting in more likes on your page.
  9. Trending Topics: Content, content, content is the name of the game! Posting blogs, short blurbs, etc. on trending topics will draw more attention to your business. Just keep in mind that your content posts need to be relevant to your products/services!
  10. Customer Support Questions: An easy way to build relationships and credibility on your FB page is to answer your customers’ questions (in a timely manner). This shows you are knowledgeable, that you value your customers, and that you have an active page. Customers who receive good support from you will tend to like your FB page and it encourages others to do so, too.
  11. A Behind The Scenes Look Into Your Business: Give your “fans” an opportunity to see your authentic self. Use your FB page to show your office space, the culture of your team, or maybe the production of a new product! This genuine approach may not convert to numerous likes but you will prove yourself engaging and people will appreciate that.
  12. Use A Variety Of Methods To Share Your Content: Don’t fall into the “same old, same old” trap. Always put yourself into the role of the customer. Do you like to see new and creative content sharing? Do you quickly get bored with text only? Be sure to change things up with high quality pictures and graphics. VIDEO is extremely engaging! Don’t shy away from that camera.
 
Applying these tips will help you get a solid start to increasing your Facebook likes. Stay tuned next week for Part 2 of this blog so you can learn eight more tips!

 

PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze" free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for our clients and usually charge $250 for).
 
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5 Ways to Make Money Using a Wordpress Website

5 Ways to Make Money Using a Wordpress Website

Written by: Deb Martens - On: Tuesday, April 18, 2017

Did you know that a WordPress website is one of the best ways to make money online? WordPress offers many options for revenue. If you’re willing to work hard, you’ll see your effort pay off! Today, you’ll learn about five potential ways to earn income through a WordPress website.

  • 1.  MAKING MONEY WITH ADSENSE: An effective way of making money on a regular basis is through Google Adsense. If you have a steady stream of traffic going to your website, this could be a lucrative avenue to pursue. However, it is crucial that you already have many website visitors for this to pay off. You get paid every time a visitor clicks on an advertisement on your website.
 
  • 2.  SELLING PRODUCTS ONLINE: One of the fastest growing businesses is selling products online. With the right strategy, you can sell just about anything online. You can definitely leverage your WordPress site to your advantage. If SEO and marketing isn’t your strength, you can easily higher experts to promote your product selling website. Once you have a solid customer base, your business will grow exponentially.
 
  • 3.  SELLING GADGETS AND PLUGINS: WordPress website users really like gadgets and plugins because they make the websites more effective. If you know how to develop them (or if you have a developer on your team), you can easily develop SEO, fancy gadgets, and security plugins and sell them on your site. You’ll see the sales come in with this offering.
 
  • 4.  CONTENT WRITING: Content writing has become quite the buzz online. It’s a quick way to generate income. Many website owners are in need of good SEO content writers. If this describes you, it’s important for you to have a WordPress website to promote your services.
 
  • 5.  SOFTWARE BUSINESS: If you develop software, you don’t want to miss out on this opportunity to promote your software on a WordPress site. This is one of the fastest selling platforms for software developers. You may choose to build a team and start a software developing company. Even small programs are money -makers.

Hopefully these five ways to make money with a WordPress website have inspired you to take your business to the next level.  May you enjoy exploring these avenues as you grow your business.

PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze" free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for our clients and usually charge $250 for).

 
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10 PROVEN TIPS FOR RUNNING A SUCCESSFUL FACEBOOK GROUP

10 PROVEN TIPS FOR RUNNING A SUCCESSFUL FACEBOOK GROUP

Written by: Deb Martens - On: Thursday, April 13, 2017

In our last post, I shared six tips on running a successful Facebook group. Are you ready for the next four? Grab your notes from last time and add to them as we go.

  • STRONG LEADERSHIP: You may be surprised at how much time it takes to run a successful Facebook group. You’ll need to be very active within your group. You won’t want to lose group members because of others’ inappropriate behavior or spamming. Keep the environment upbeat and informative. As your group grows, and depending on how much time you have, you may want to add group moderators (individuals you trust). Your strong leadership will help ensure a vibrant, successful Facebook group!
 
  • KEEP THE CONVERSATION ACTIVE: The group is counting on you to keep the conversation alive and active! Brainstorm some conversation starters and use them when the group gets quiet. You may choose to establish a theme for each day of the week so members know what to expect and can think about how they want to contribute to the group discussion. Be sure to start a new “thread” of discussion for each theme. Also, you might want to offer one day a week for your group members to share about their businesses. This empowers them as business owners and avoids the temptation of spamming.
 
  • USE APPS TO YOUR ADVANTAGE: Yes, we’ve discussed how time consuming it can be to run a successful group. Therefore, don’t shy away from using social media schedulers such as Hootsuite, Social Slack, or Edgar to automate some of your daily posts (inspirations, quotes, topic themes). Another great app to download to your phone is the Facebook Group App that allows for easy group management while you’re out and about.
 
  • PROMOTE YOURSELF: This is your Facebook group so don’t be afraid to promote yourself, your business, and your expertise in the group. You are providing a service for your group members and a sense of community. You bring gifts and talents to this group. Advertise your webinars, e-courses, workshops, your newest blog posts, and so forth. If for some reason you didn’t have the group members sign up for your email list before they joined, encourage them to do so as they participate in the group. This way you’ll continue connecting with the group members if the group changes or you choose to close it down.

Now you have ten proven tips to running a successful Facebook group. May you experience success and enjoyment as you engage in your group!

PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze" free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for our clients and usually charge $250 for).

 
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10 PROVEN TIPS FOR RUNNING A SUCCESSFUL FACEBOOK GROUP

10 PROVEN TIPS FOR RUNNING A SUCCESSFUL FACEBOOK GROUP

Written by: Deb Martens - On: Tuesday, April 11, 2017

Facebook groups are a great way to connect with current customers and engage with potential, new customers. It takes dedication to run a vibrant Facebook but you will discover it is well worth the work. Take a moment to grab a cup of coffee, a notebook, and a pen. Settle in and learn some proven tips for running a successful Facebook group.

 

  • CLEAR PURPOSE: Why are you starting a Facebook group? Have you decided on group norms and guidelines? How much time will you dedicate to participating in the group? What do you hope for as a return on your investment of time? What would cause you to shut down the group? How will you measure success for the group? Carefully considering these questions in advance will help you lay a foundation for your group and avoid potential turbulence.
 
  • RESEARCH, RESEARCH, RESEARCH: Join other Facebook groups (outside of your area of expertise so you have a fresh perspective in an area you want to learn about such as a hobby or special interest). Don’t just observe, make sure to engage in the group. What do you like about the group? What don’t you like? How much time are you spending in the group? Does the group keep your interest? What are the group dynamics? What do you perceive as challenges for the administrator of that group? You will have your own style and vibe in your group, but this research and participation will benefit you when your group starts!
 
  • CREATE AN ATTRACTIVE GROUP: Begin with your group’s name. Make sure your name is descriptive and compelling. In addition, your Facebook group description should be informative as well as captivating. You want your target audience to feel like they’re missing out on something amazing if they don’t join. Your images (header, cover photo, icon) need to match your brand. In this case, your audience will probably be more compelled to join your group because of your images and branding rather than relying only on your text.
 
  • ESTABLISH CLEAR GUIDELINES IN ADVANCE: Remember, this is your group. Make sure to emphasize what you DO want as much (or even more) as what you DON’T want. Encourage your audience to participate, ask questions, and provide feedback. You’ll want to discourage promotion of their businesses (spamming). Be clear that unacceptable behavior will be cause for them to be removed from your group (immediately). It’s important to post the group guidelines in several places. You can tag them onto your group description, create the guidelines as a stand- alone post, and include them in the “files” section of your group.
 
  • INVOLVE THE RIGHT PEOPLE FROM THE BEGINNING: You’ll need to recruit people to join your group. Make sure you have a diverse population and you sense a good mix in the group members. Act with integrity. Don’t “poach” people from other groups (remember how hard you work as business owner) and DO NOT add anyone without their permission. Use common courtesy when establishing your group.

 

You’ve learned the first five tips for running a successful Facebook. Stay tuned for part two to learn the final five tips!

 

PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze" free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for our clients and usually charge $250 for).

 

 

 

 
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3 TIPS TO KNOW HOW MUCH TO SPEND ON SOCIAL MEDIA

3 TIPS TO KNOW HOW MUCH TO SPEND ON SOCIAL MEDIA

Written by: Deb Martens - On: Thursday, March 23, 2017

  
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15 TIPS TO GETTING MORE ONLINE REVIEWS

15 TIPS TO GETTING MORE ONLINE REVIEWS

Written by: Deb Martens - On: Tuesday, March 14, 2017

  
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How To Set Your Salary As A Business Owner

How To Set Your Salary As A Business Owner

Written by: Deb Martens - On: Friday, March 10, 2017

This is probably one of the most difficult decisions for you to make as you start up your business. It can be overwhelming and exciting at the same time as you see money come into your business account. However, there are some serious questions to consider as you begin or re-examine your venture.  
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How To Rank In Search for $100

How To Rank In Search for $100

Written by: Deb Martens - On: Thursday, March 02, 2017

Are there sure -fire ways to guarantee potential customers will always find your business when they’re doing a search online? Believe it or not, there are a couple simple and cost-effective tips to ensure your audience finds your business! Not only will you learn how to promote your business, you will also protect your brand name with Google AdWords.

 

How often have you attempted search engine marketing (SEM) and discovered the key words you desire to use are way too expensive for your marketing budget? Let’s take a moment to look at an affordable solution to your dilemma that you might not have thought of yet.

 

Steer clear of highly competitive keywords used by your industry. Those are the most costly to advertise with on platforms such as Google AdWords. For example, coffee shop industry keywords such as, “coffee espresso makers” can cost you an exorbitant amount of money every click. Don’t worry, there is a way to make sure your potential customers looking for your business will always find you for less than $100 per month!

 

By now, I’m sure you’re wondering what the secret is to this cost-effective keywords budget. The very first tip is to advertise by using your own business name. This will ensure that customers will find YOU on Google when they are looking for your business. You will show up at the top of the search result page when someone is looking for your business by using your own name with a Google AdWords campaign.

 

The idea of you being in control over the message customers see when searching for your business must be quite appealing! In addition to your business name, you can highlight special promotions in this approach. This allows for customizing your keywords search in a much more affordable way.

 

Make sure to be proactive and you’ll receive even more benefits with this advertising strategy. It’s likely that competitors in your industry will buy search ads for your business name. Therefore when potential customers search for your business, they may see your competitors’ ads instead of yours. It's vital to keep your ads relevant and updated at all times. This will help prevent your competitors advertising on your brand name.

 

There you have it; you now have a couple simple tips to optimize your keywords search on a realistic budget!

 

PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze" free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for our clients and usually charge $250 for).

 

 
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3 Simple Steps To Smartphone Website Quality Photos

3 Simple Steps To Smartphone Website Quality Photos

Written by: Deb Martens - On: Tuesday, February 28, 2017

Stop right there. You do not need to purchase or rent an expensive DSLR camera and lenses to produce high quality photographs for your website. Most likely the camera you carry with you all the time (yes, your smartphone) is more than capable of producing what you want and need. It is imperative to begin with some detailed groundwork. Don’t get overwhelmed. There are many helpful tips in the following preparation section of this article.  
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Prepare Yourself For Tons Of Website Traffic

Prepare Yourself For Tons Of Website Traffic

Written by: Deb Martens - On: Thursday, February 23, 2017

Which gear are you driving in to get traffic to your website? To generate more business and sales from your online marketing efforts, your primary goal must be to drive more consumers to your website!  Simply put, low traffic means fewer potential customers and high traffic leads to more potential customers. There are several kinds of traffic (direct, organic, paid, and referral) but today I’m going to focus on an often-overlooked stream of traffic. One way to increase traffic to your website is to focus on referral traffic. What is referral traffic? 
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