Media

3 TIPS TO KNOW HOW MUCH TO SPEND ON SOCIAL MEDIA

3 TIPS TO KNOW HOW MUCH TO SPEND ON SOCIAL MEDIA

Written by: Deb Martens - On: Thursday, March 23, 2017

  
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15 TIPS TO GETTING MORE ONLINE REVIEWS

15 TIPS TO GETTING MORE ONLINE REVIEWS

Written by: Deb Martens - On: Tuesday, March 14, 2017

  
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How To Set Your Salary As A Business Owner

How To Set Your Salary As A Business Owner

Written by: Deb Martens - On: Friday, March 10, 2017

This is probably one of the most difficult decisions for you to make as you start up your business. It can be overwhelming and exciting at the same time as you see money come into your business account. However, there are some serious questions to consider as you begin or re-examine your venture.  
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How To Rank In Search for $100

How To Rank In Search for $100

Written by: Deb Martens - On: Thursday, March 02, 2017

Are there sure -fire ways to guarantee potential customers will always find your business when they’re doing a search online? Believe it or not, there are a couple simple and cost-effective tips to ensure your audience finds your business! Not only will you learn how to promote your business, you will also protect your brand name with Google AdWords.

 

How often have you attempted search engine marketing (SEM) and discovered the key words you desire to use are way too expensive for your marketing budget? Let’s take a moment to look at an affordable solution to your dilemma that you might not have thought of yet.

 

Steer clear of highly competitive keywords used by your industry. Those are the most costly to advertise with on platforms such as Google AdWords. For example, coffee shop industry keywords such as, “coffee espresso makers” can cost you an exorbitant amount of money every click. Don’t worry, there is a way to make sure your potential customers looking for your business will always find you for less than $100 per month!

 

By now, I’m sure you’re wondering what the secret is to this cost-effective keywords budget. The very first tip is to advertise by using your own business name. This will ensure that customers will find YOU on Google when they are looking for your business. You will show up at the top of the search result page when someone is looking for your business by using your own name with a Google AdWords campaign.

 

The idea of you being in control over the message customers see when searching for your business must be quite appealing! In addition to your business name, you can highlight special promotions in this approach. This allows for customizing your keywords search in a much more affordable way.

 

Make sure to be proactive and you’ll receive even more benefits with this advertising strategy. It’s likely that competitors in your industry will buy search ads for your business name. Therefore when potential customers search for your business, they may see your competitors’ ads instead of yours. It's vital to keep your ads relevant and updated at all times. This will help prevent your competitors advertising on your brand name.

 

There you have it; you now have a couple simple tips to optimize your keywords search on a realistic budget!

 

PS. If you're ready to gain some clarity and a written step-by-step plan to reaching the next level in your business and income, we're here to help. Grab a slot on our calendar and we will explain exactly how partnering with Fyrefly Media to write up a Strategic Business Blueprint for your unique business can quickly bring focus, increase your revenue and get you where you're going faster than ever before. Chatting with us free of charge, "sales-sleaze" free and comes with a complimentary comprehensive report of your current online business footprint. (This is the same quarterly report we draw up for our clients and usually charge $250 for).

 

 
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3 Simple Steps To Smartphone Website Quality Photos

3 Simple Steps To Smartphone Website Quality Photos

Written by: Deb Martens - On: Tuesday, February 28, 2017

Stop right there. You do not need to purchase or rent an expensive DSLR camera and lenses to produce high quality photographs for your website. Most likely the camera you carry with you all the time (yes, your smartphone) is more than capable of producing what you want and need. It is imperative to begin with some detailed groundwork. Don’t get overwhelmed. There are many helpful tips in the following preparation section of this article.  
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Prepare Yourself For Tons Of Website Traffic

Prepare Yourself For Tons Of Website Traffic

Written by: Deb Martens - On: Thursday, February 23, 2017

Which gear are you driving in to get traffic to your website? To generate more business and sales from your online marketing efforts, your primary goal must be to drive more consumers to your website!  Simply put, low traffic means fewer potential customers and high traffic leads to more potential customers. There are several kinds of traffic (direct, organic, paid, and referral) but today I’m going to focus on an often-overlooked stream of traffic. One way to increase traffic to your website is to focus on referral traffic. What is referral traffic? 
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18 Signs it’s Time to Ditch Your DIY Website! Part Two

18 Signs it’s Time to Ditch Your DIY Website! Part Two

Written by: Deb Martens - On: Tuesday, February 21, 2017

Last week I gave you 11 tips to start thinking about if it’s time to upgrade from your do-it-yourself website. I’m sure you’ve been imagining various scenarios and whether or not you should change things up with your website.
 
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18 Signs It's Time To Ditch Your DIY Website! Part One

18 Signs It's Time To Ditch Your DIY Website! Part One

Written by: Deb Martens - On: Thursday, February 16, 2017

It’s almost impossible to run a thriving business without a website. Whether you’re looking at implementing your first website or redesigning your current one, you’re faced with two options:  
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Innovate or Die - Why and How To Create a Culture of Innovation Within Your Business

Innovate or Die - Why and How To Create a Culture of Innovation Within Your Business

Written by: Deb Martens - On: Tuesday, December 06, 2016

Have you noticed a lack of innovation in your company lately? Why is that? If you’re like many other entrepreneurs and small business, you’re mostly likely hyper-focused on efficiency, cost, and short term growth rather than a culture of innovation and creativity. This mindset leaves little room for exciting ideas to emerge! 
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End Of Year To-Do's For Your Small Business

End Of Year To-Do's For Your Small Business

Written by: Daun Jacobsen - On: Thursday, December 01, 2016

This time of year has many thoughts and emotions wrapped within it I’ve found that being proactive with my business needs alleviates unnecessary stress during this season. . My hope for you is that you can step back, look around, and appreciate all of the joy that awaits you.
 
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